Vol. 17 No. 2 (2020): Multilayered

Script analysis: An approach to object-based exhibition

Gülname Turan
Department of Industrial Product Design, Faculty of Architecture, Istanbul Technical University, Istanbul, Turkey
Meltem Maralcan Gülmen
Industrial Product Design Graduate Program, Graduate School of Science, Engineering and Technology, Istanbul Technical University, Istanbul, Turkey

Published 2020-07-28


  • Exhibition,
  • History of design,
  • Mediation,
  • Script analysis,
  • Museum studies.

How to Cite

Turan, G., & Maralcan Gülmen, M. (2020). Script analysis: An approach to object-based exhibition. A|Z ITU JOURNAL OF THE FACULTY OF ARCHITECTURE, 17(2), 171–184. https://doi.org/10.5505/itujfa.2020.68094


More modern museum approaches to exhibition are based on a narrative interpretation of their collections rather than simple presentation to the audience. In the context of this narrative approach, this study proposes script analysis as a new method, based in the design history field, for the research phase of exhibitions— in particular for those that are more object-oriented. Script analysis is a research method based on the principle of writing and rewriting the scenarios of objects with a continuous flow between the spheres of production, consumption, and mediation. This study examines, enhances, and presents script analysis as a research kit to be fit into the research phase of exhibitions. It also examines as a case study the application of this method in the research phase of an exhibition of a group of objects that took place in an art gallery and analyzes the efficiency of the research kit developed for script analysis. It concludes that script analysis is not only qualified to guide the research process of an exhibition, but also capable of producing diversified data according to the different perspectives of its curators.